Move over ladies, Kim Kardashian is making SKIMS for MEN too!
The reality star’s line of stretchy undergarments — which this summer was valued at $4 billion amid brisk sales of bras, bodysuits and women’s underwear — is branching out this week into men’s boxers, briefs, T-shirts, tank tops and leggings, the company announced on Monday.
The first ad campaign will feature big-name athletes including Brazilian soccer star Neymar da Silva Santos Junior, NBA star Shai Gilgeous-Alexander of the Oklahoma City Thunders and NFL defensive end Nick Bosa of the San Francisco 49ers.
The men’s line will be available initially online on Oct. 26 with various pieces priced from $16 to $54 and in packs for $42 to $98. Items will be made from cotton, stretch and compression fabrics in sizes ranging from XS to 5X.
“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” Kardashian, who is founder and creative director, said in a statement, adding “SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
The Gamutt Blog 