It’s official! Bad Bunny WILL HEADLINE Super Bowl LX!!!
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
The choice is significant. The three-time Grammy winner is having arguably the biggest moment of his career, recently wrapping a two-month residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan – a series that wrapped with a concert streamed on Amazon.
Since his concerts began in July, Bad Bunny – whose real name is Benito Antonio Martínez Ocasio – has helped generate hundreds of millions of dollars in tourist revenue for his home island.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” said Jay-Z, whose Roc Nation is partnering with the NFL and Apple Music to produce the halftime show.
Oliver Schusser, Apple’s Vice President of Music, Sports and Beats, described Bad Bunny’s rise in the industry as “meteoric” and praised his broader impact on Latin culture.
Bad Bunny spoke about the gig in an X post as well, writing, “I’ve been thinking about it these days, and after discussing it with my team, I think I’ll do just one date in the United States” — a reference to his decision to skip touring the country for his Debí Tirar Más Fotos World Tour, due to President Donald Trump‘s use of the U.S. Immigration and Customs Enforcement’s (ICE) for immigration crackdown.
The Gamutt Blog 