The viral BBQ phrase “Tendernism,” popularized by Walter Johnson, is now under his control after an attorney transferred the trademark to him. The move comes after claims that Destination Smokehouse attempted to trademark the phrase without Johnson’s knowledge.
Johnson became a viral sensation thanks to his charismatic personality and signature “Tendernism” catchphrase, in which he demonstrated how tender the meat he cooks for customers is. The videos helped Destination Smokehouse gain national attention and a growing customer base.
The Gamutt Blog 