A Turkish chef named Nusret Gökçe has become an Internet phenomenon after he posted an Instagram video of himself stripping and slicing a steak and then fancifully throwing salt onto it.

Since then, he’s been dubbed “Salt Bae” and video of him dusting the cut of meat has been transformed into gifs. More than 10 million people have watched his Instagram video.

Continue reading #ThirstTrap: WHO KNEW? Turkish chef #NusretGökçe dubbed #SaltBae was so RIPPED!? [vid] →