#Apple just announced: #iPhone 17 Air, #AirPods Pro 3, #AppleWatch Series 11 and more! [details]

Everything you need to know about Apple’s launch:

Apple launched new iPhones, Apple Watches and AirPods on Tuesday. They will hit store shelves and ship to homes on Sept. 19.
Apple announced four new iPhone models, including the newest model, called the iPhone 17 Air. It is thinner and lighter than Apple’s other devices, and it’s based on a new titanium body. It starts at $999.
The entry level iPhone, called iPhone 17, is still $799, and it got an improved display with a higher refresh rate, and camera. The phone’s screen is also slightly larger, while the phone itself has stayed the same size.

Apple’s iPhone Pro got a $100 price bump and the iPhone 17 Pro now starts at $1,099. However, Apple says that users will get 256GB of storage space on the entry-level, as opposed to 128GB starting.
Apple’s iPhone 17 Pro Max did not get a major update to its pricing, and remains at $1,199 and up, although Apple did add a new highest-end model with 2TB of storage.
The new AirPods Pro 3 have improved audio quality and noise cancelling. One new feature is that they will be able to translate conversations in foreign languages in real time. They cost $249, the same price as their predecessor.
The company released three new Apple Watch models, called Series 11, including updating its low-end SE and high-end Ultra models. The prices didn’t change. Apple added a new health feature to the devices that will use machine learning to determine if the user is at risk for high blood pressure.
Apple’s iOS 26 will be available as a free software update on Monday.

Apple is charging $200 to double the iPhone’s storage

While Apple tweaked the starting price of the iPhone 17 Pro, raising it by $100, it said that part of the reason was that it has the same amount of storage as an upgraded version from last year.

“iPhone 17 Pro starts at $1,099, the same great price as last year’s 256GB iPhone 16 Pro,” said Apple’s marketing chief Greg Joswiak during the launch event.

But now, the first upgraded storage option on iPhone 17 models costs $200, instead of $100. For example, an iPhone 17 Air with 256GB of storage costs $999 while the one with 512GB of storage costs $1,199, according to Apple’s website.

For the iPhone 17 Pro models, Apple is only charging $200 to upgrade from 512GB of storage to 1TB, but it will charge an extra $500, bringing the total price to $1,999, for 2TB of storage space.

Apple previously charged $200 to upgrade devices from 256GB of storage to 512GB. Now that all of Apple’s iPhone models this year start with 256GB of storage space, it will cost more to upgrade them. — Kif Leswing

Apple revealed the launch date for iOS 26, the latest version of the iPhone operating system that will ship with the new devices next week.

The software, iOS 26, will be released to the public on Monday, Apple said in press releases for the new iPhones.

For most people, the biggest change in iOS 26 will be a complete visual redesign. Apple calls its new iOS look “liquid glass,” and has replaced static opaque buttons and menus throughout the operating system with new animations and transparent designs that are intended to flow like water as the user navigates the software. — Kif Leswing

Apple raised the price of its iPhone 17 Pro on Tuesday, as expected, as the company deals with tariffs and geopolitical challenges.

The iPhone 16 Pro started at $999, but this year’s model starts at $1099. It comes with more built-in storage, though.

In addition, Apple’s mid-range phone, the $899 iPhone 16 Plus, was discontinued. It’s been replaced by a $999 iPhone Air.

Apple’s entry-level iPhone 17 remains at $799 and up. Meanwhile, Apple’s high end Pro Max phones will cost $1,199. — Kif Leswing

Apple said the iPhone 17 Pro and Pro Max models will have the “best camera system we’ve ever made.”