ICE SPICE is back and ‘SPICIER’ than ever thanks to Wendy’s!
The ‘Big Guy’ rapper is now starring in a new commercial for Wendy’s, marking a full-circle moment after her viral altercation at a McDonald’s in Los Angeles last month.
Following the incident, she went viral after tweeting, “this wouldn’t happen at Wendy’s.” Now, just weeks later, that moment has turned into a real brand move, with Ice Spice fronting a campaign for Wendy’s and leaning directly into the narrative that started it all.
The Gamutt Blog 