It was rumored that Jay-Z’s Locs were fake and that the AFRO was performative. But Beyonce DEBUNCTS that rumor as she NARRATES his LOC transformation from 8 years of growing them to his new AFRO, thanks to the Cecred product brand!
n a seven-minute YouTube video titled ‘The Blueprint’ on her Cécred channel, Beyoncé reveals Jay-Z’s six-day hair takedown at their Bel-Air home ahead of his Roots Picnic show. He grew the locs years ago to match Blue Ivy’s texture and help her embrace her natural hair, turning family bonding into a routine with Cécred’s detangling spray and conditioner. Fans celebrate the ‘black love’ and intentional parenting on display, blending heartfelt moments with subtle promotion for the 2024-launched scalp care brand.
The Gamutt Blog 