André 3000 scored new original music for his MONCLER Re/Icons 2026 campaign!
Moncler has unveiled the latest chapter of its Re/Icons campaign starring cultural pioneer André 3000
Shot by Gabriel Moses the visual campaign is soundtracked by an unreleased musical snippet from André 3000
The Moncler Re/Icons collection is available now at select Moncler boutiques and online
Luxury outerwear house Moncler has officially linked with multi-hyphenate visionary André 3000 for its latest Moncler Re/Icons campaign, titled “PIONEERS IN MONCLER.” Shot by acclaimed photographer and filmmaker Gabriel Moses, the multidisciplinary project features an artistic short film and visual stills soundtracked by previously unreleased music from André 3000, marking the artist’s first musical release in more than a year.
Expanding upon the Re/Icons chapter that launched on October 15 alongside Cher, JENNIE, and Grace Jones, the new installment utilizes mountain exploration as an overarching metaphor for pursuing extraordinary ambitions. Captured through Moses’ community-centric lens, the visual story explores André 3000’s boundary-pushing legacy spanning hip-hop with Outkast, his clothing line Benjamin Bixby, and his critically acclaimed, Grammy-nominated instrumental record New Blue Sun. When first introduced to the Moncler Re/Icons 2026 collection, the artist opted to wear and carry every piece simultaneously, assembling a sculptural silhouette that echoes the gear-heavy kits of historic alpine explorers.
“Okay, we are beyond turning back.” – 3K
