With Thursday (June 25) serving as the 30th anniversary of Jay-Z’s Reasonable Doubt, Roc Nation has unveiled various pop-ups and activations across Brooklyn and Manhattan to celebrate Hov’s debut album.

Billboard caught an early look at the JAŸ-Z 30 pop-up space in Brooklyn’s Dumbo neighborhood on Wednesday (June 24), which featured a cultural archive and time capsule of Jay’s Reasonable Doubt and The Blueprint albums.

Continue reading #JAŸZ celebrates 30th Anniversary of #ReasonableDoubt with unique NYC Pop-Ups! [vid] →